Business and Professional Women’s (BPW) Foundation Taps Woman Veteran to Expand Digital Marketing Efforts

WASHINGTON – The Business and Professional Women’s (BPW) Foundation is proud to announce that Crystal Williams, CEO of MetaLogix, Inc., has joined our team as social media and digital strategy coordinator. Williams and her team will work closely with BPW andJoining Forces Mentoring Plus® (JFMP) to develop and implement forward-thinking digital marketing campaigns. She will also assist with content and social media strategy, market research, and industry analysis.

Williams, CEO of MetaLogix, Inc., a Woman Owned, Veteran Owned, Information Technology firm brings with her over 14 years of business; government and technology experience where they specialize in web development, digital marketing and enterprise software solutions. She also currently serves as the BPW-North Carolina Women Joining Forces Chair.

Williams joined the United States Army shortly after her graduation from High School. During her 10 year military careerundefinedfirst in the US Army and then the US Army Reserves she received the Armed Forces reserve medal and Army service ribbon. She also served honorably during the War on Terror- Operation Enduring Freedom where she earned the national defense service medal. Williams was recognized by CRN Magazine as one of Top Women of the Technology Channel in 2013 as well as being named by the Charlotte Business Journal Forty under Forty and Top Women in Business. She also received recognition from the Mecklenburg Times as one of the Fifty Most Influential Women in 2013.

“I’m honored to be chosen by BPW for this task. I believe in BPW and the Women Joining Forces Mentoring Plus program, states Williams.  As one of the first grassroots organizations to focus on working women; BPW has a unique opportunity to engage women veterans and their families at a local level where mentorship will benefit the most.”

Deborah Frett CEO of Business Professional Women says, “With the ever changing digital landscape it’s critical that we continue to evolve our digital and social media engagement strategy. And we believe that Crystal will bring a unique voice to our mission and help spotlight the great work we are doing with Women Joining Forces Mentoring Plus Program.”    

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 About BPW Foundation  – With a legacy dating back to 1919, Business and Professional Women’s (BPW) Foundation was the first foundation dedicated to conducting research and providing information on working women. The mission of BPW Foundation is to promote systematic change in the workplace by strengthening the capacity of organizations and businesses to create environments that are inclusive and value the skills and contributions of working women, empowering them to achieve their full potential.

 

 

For more information visit www.BPWFoundation.org. @BPWF4WomenVets @WomenMisbehavin

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