Speaker Tip O’Neal famously said, “All politics is local”. As someone who has worked on and watched campaigns in New York City, Los Angeles, Bogota and Santiago among other cities, I agree. Each place presents unique challenges and opportunities, with rich history and cultural nuances at play. Nevertheless, I would contend that there are best practices every candidate should follow.
To win your next election, you must:
- Create a strong campaign plan
- Leverage digital media
- Use technology to manage voter data effectively
- Understand the role of money in your campaign
- Hire the right team
In this piece, I’ll address creating a good campaign plan.
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